One of the design cues the shoe carried through its run has been big, bold imagery on the side, starting with a massive Jumpman logo on the earliest release and even into the recent “Photo Reel” colorway.

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The North Carolina Tar Heels get the latest “big and bold” version of the Air Jordan XX9 for the Sweet 16 featuring Rameses, UNC’s mascot, on the side of the shoe.

The regular Air Jordan XX9 retails for $225, but don’t count on seeing this shoe in stores.

Source: Sneaker News