Now Playing At The Box Office Up The Dial I Want
Since the mid-1980s, cable mogul Ted Turner has longed to own a major broadcast network, making fruitless stabs at CBS and NBC. But as the Big Four networks continue losing viewers and gushing cash, some Turner properties are becoming a new sort of Must See TV. And that feat reflects the effectiveness of a programming strategy that’s extraordinary in scope and cost–and in risk. TNT and TBS, the two largest channels run by Turner Broadcasting Systems (now owned by Time Warner), have gone on an unprecedented buying binge, spending at least $750 million so far for the future TV premiere of hit movies like “The Matrix” and “The Mummy....